KUALA LUMPUR, Dec 14 (Bernama) -- Shopee saw a historic peak in unique visitors during the 12.12 Birthday Sale with a 20 per cent increase compared to an average day and a substantial 157-fold surge in ‘add to cart’ actions during the campaign.
Shopee said in a statement today that the widespread user engagement was driven by enticing promotions including daily free shipping without a minimum spend, exclusive deals during the 12 PM Super Seringgit slot, Live-exclusive vouchers and participation in the engaging Roda Shopee game show.
"In the first two hours of 12.12, over four million items were sold achieving a remarkable 94-fold increase in orders for local sellers compared to an average day, propelled by the success of Shopee Live.
“Exclusive Shopee Live vouchers saw a substantial 211-fold increase among savvy users and there was a notable sixfold increase in new local sellers utilising Shopee Live for the first time,” it said in a statement today.
Additionally, Shopee said the livestream success extended to affiliates which significantly increased livestream activities by 51-fold, contributing to a substantial six times uplift in orders during the campaign.
"Affiliates engaged users through livestreaming sessions, providing genuine product recommendations and receiving performance-based earnings, showcasing a mutually beneficial relationship with the sellers they promoted,” it said.
Shopee Malaysia head of marketing Kenneth Soh said the 12.12 Birthday Sale marked a significant milestone for Shopee for not only showcasing outstanding performance but also highlighting commitment to fostering seller growth and ensuring user satisfaction.
“The success of livestreaming and affiliate commerce in 2023 paves the way for greater growth.
“We're dedicated to providing sellers with essential tools for e-commerce success, leveraging the transformative power of technology to enhance inclusion for local players, especially the underserved.
“This commitment is also reinforced through strategic government partnerships," he said.
Currently over 60,000 small and medium enterprise sellers are benefitting from Shopee’s strategic collaborations with ministries and government agencies, including the Malaysian Communications and Multimedia Commission (MCMC), the Ministry of Rural and Regional Development and the Ministry of Domestic Trade and Cost of Living.
Since 2021, the PUPUK@Shopee programme, in collaboration with MCMC’s PEDi’s Centres throughout Malaysia, has significantly benefitted 29,000 sellers, generating RM54.9 million in sales to date and contributing to a notable 22 per cent year-over-year increase in the average daily earnings of these sellers.
-- BERNAMA
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