BERNAMA always strive to gather and channel news and information that are :
Events and activities are reported exactly as they happened.
News are channeled to clients and the public soonest possible.
FAIR & BALANCED
Fair and balance reporting for all parties.
To become a renowned news agency which is recognised internationally.
To produce and disseminate news and information in an accurate, speedy, fair and objective manner in the nation's interest
To mould an informed society in line with the New Malaysia
To generate revenue through diversification of news and information products
To enhance the standard of journalism in the country by offering challenging and rewarding careers
To use the latest technology in service delivery
To fulfill the needs of clients at all times