KRISTA SOFTWARE EXPANDS APAC FOOTPRINT WITH NEW STRATEGIC PARTNERSHIP, CUSTOMERS 

KUALA LUMPUR, Oct 22 -- Krista Software has announced a new strategic customer and distributor for its intelligent automation platform and new telecommunications customer, SmarTone.

SmarTone will utilise Krista to increase customer service levels and customer retention and support executive decisions via its intuitive conversational automation and reporting capabilities.

According to a statement, Krista enables enterprises to construct conversation-based applications to streamline business processes and better serve internal and external customers supporting digital transformation projects.

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“We're very excited to partner with Connect APAC. Together, we will expand intelligent automation use in Asia and help enterprises grow their businesses and better serve customers,” said Chief Revenue Officer at Krista Software, Satendar Bhatia.

Krista Software expands its reach in the Asia Pacific through a new distribution partnership with Connect APAC, a leading Business Process Outsourcing consultancy.

In addition to using Krista to streamline internal IT and customer service processes, Connect APAC serves as a strategic distributor in the region. It is through this strategic partnership that Connect APAC will help deliver Krista to SmarTone.

“Krista is a differentiated solution and will help our businesses streamline and automate electronic processes to serve customers better,” said CTO of SmarTone, Stephen Chau.

“We value Connect APAC's dedication to advising on products like Krista and bringing them to our local markets to help with go-to-market initiatives and cost-saving opportunities.”

Krista Software produces Krista, a modern Intelligent Automation platform. Krista empowers businesses to leverage existing IT assets by building low-cost automation applications.

-- BERNAMA