New HABIB Showroom At Merdeka 118 Bolsters Brand Standing

KUALA LUMPUR, Nov 12 (Bernama) -- Local jewellery brand HABIB is cementing its place in the industry with the official opening of its new showroom, HABIB 118, at 118 Mall, Merdeka 118.

In a statement today, HABIB said the new showroom marks another significant milestone for the brand, founded in 1958, reflecting its growth in tandem with Malaysia's progress.

HABIB Group executive chairman Datuk Seri Meer Habib said the opening of HABIB 118 is also an opportunity to showcase the uniqueness of local jewellery, culture and heritage to international visitors.

"We want to elevate Malaysia's name on the international stage by highlighting the beauty of local traditions, craftsmanship and creativity.

"The choice of Merdeka 118 as the location for the new showroom aligns with HABIB's aspirations, as the building symbolises the nation's spirit of independence and heritage," he said in the statement.

Meer, HABIB Group executive director Datin Seri Zarida Noordin, PNB Merdeka Ventures chief executive officer Datuk Izwan Hasli and PNB Merdeka Ventures Retail Division head Sue Wang officiated the launch.

Meer said he hopes HABIB 118 will become a destination that offers a meaningful experience for Malaysians and international visitors alike.

Spanning about 3,546 square feet, the HABIB 118 showroom features an elongated layout with high ceilings that creates a spacious and comfortable atmosphere.

It includes a lounge with comfortable seating, a coffee corner, a private consultation space and a dedicated section for exclusive jewellery collections.

The space also showcases several HABIB special collections, including the iconic Oro Italia 916, exclusive diamond and gemstone pieces, 999 and 916 gold jewellery, and a range of investment collections and exclusive items.

Another highlight is The Gold Bar counter, a dedicated space for customers to view and explore a range of gold bars and limited-edition collections, including HABIB's 999.9 gold wafer.

According to the statement, the showroom, which opened on Nov 1, has received an extremely encouraging response, with strong customer turnout.

In conjunction with the opening, HABIB also introduced two special-edition pieces, a 999.9 gold wafer and a 999.9 silver bar, featuring the iconic Merdeka 118 design.

"Created as a tribute to the nation's landmark of pride, both collections serve as special mementos that capture a significant moment in history, symbolising Malaysia's progress and its journey forward," the statement read.

Visitors can obtain further information and the latest updates at www.habibjewels.com or through HABIB's official social media channels on Instagram, Threads and TikTok (@habibjewelsofficial), as well as Facebook and LinkedIn (@HABIB).

-- BERNAMA