Ajinomoto Malaysia Sets MBOR With 2,026 'Nasi Goreng Kampung' Packs At FBM 2026

KUALA LUMPUR, Sept 21 (Bernama) -- Ajinomoto (Malaysia) Berhad brought Malaysians together through local cuisine by distributing 2,026 packs of ‘Nasi Goreng Kampung’ in a single day at Festival Budaya Malaysia (FBM) 2026.

The company, in a statement,  said the initiative, held on Sept 13 at Taman Tasik Titiwangsa, earned recognition from the Malaysia Book of Records (MBOR) for the “Most ‘Nasi Goreng Kampung’ Giveaway in an Event”.

“Prepared using Seri-Aji® Nasi Goreng Kampung, the beloved Malaysian dish brought familiar local flavours to festivalgoers while celebrating the nation’s rich food heritage,” it said. 

The initiative, held as part of Ajinomoto Malaysia's participation in FBM 2026 from Sept 11 to 16, was inspired by the significance of 2026 and aimed to bring Malaysians together through a dish familiar across households and communities.

Ajinomoto Malaysia said the achievement went beyond setting a record as it also celebrated the role of Malaysian cuisine in bringing people from different backgrounds together through a shared love of food.

“Ajinomoto Malaysia’s participation at FBM 2026 reflected its continued commitment to connecting with Malaysian consumers through food and meaningful experiences.

“By bringing together local flavours, community engagement and interactive activities, the company celebrated Malaysia’s diverse food culture and encouraged Malaysians to enjoy delicious meals and memorable moments together,” it said. 

Beyond the record-breaking milestone, visitors to the Ajinomoto Malaysia booth at Pesta Seri Rasa enjoyed a variety of interactive activities throughout FBM 2026, including product sampling, bundle set promotions and the Spin & Win activity.

The statement said the initiative also reinforced Ajinomoto Malaysia's commitment to its “Eat Well, Live Well” purpose by inspiring Malaysians to discover the joy of cooking, sharing and enjoying good food together.

The company is also encouraging consumers to participate in its “Cinta Rasa Malaysia” campaign, which runs from Aug 1 to Sept 30, by spending RM10 on participating Ajinomoto Malaysia products in a single receipt and submitting the receipt via WhatsApp or SmartCooking.com.my for a chance to win prizes worth RM25,000.

Adding to the campaign’s meaningful impact, Ajinomoto Malaysia will donate RM1 to MyKasih Foundation for every eligible RM10 receipt submitted, supporting food assistance for underprivileged families across Malaysia.

Through this initiative, consumers can turn their everyday purchases into an opportunity to spread kindness and make a difference, the statement read.

-- BERNAMA