Bubbles O2 And MFL Extend Strategic Partnership For Three Seasons

REMBAU, Aug 17 (Bernama) -- Bubbles O2 and the Malaysian Football League (MFL) have extended their strategic partnership for another three seasons, with the mineral water brand committing RM3.3 million in cash and in-kind sponsorship as the league’s exclusive natural oxygenated mineral water partner.

Bubbles O2 executive chairman Datuk Arifin Marzuki said the sponsorship covers the 2026-2027 to 2028-2029 Malaysia League seasons, extending a partnership between the two organisations that began in 2023.

He said the renewal reflected both parties’ confidence in the partnership and long-term commitment to strengthening the development of professional football in Malaysia.

“Our partnership with MFL is not merely about placing the Bubbles O2 logo in stadiums or on Malaysia League platforms, but supporting the development of national football, recognising the individuals behind the sport’s success and contributing to building a more sustainable sports ecosystem,” he said.

He said this at the signing ceremony for the sponsorship agreement between Bubbles O2 and MFL here today, which were attended by MFL president Datuk Ab Ghani Hassan, Bubbles O2 chief executive officer Abdul Aziz Arifin and MFL chief executive officer Mohd Shazli Shaik Mohd.

Meanwhile, Abdul Aziz said Bubbles O2 had expanded significantly over the three-year partnership, with its workforce growing from more than 100 to over 250 employees, alongside stronger production capabilities and a wider distribution network nationwide.

He said the company had also developed an integrated business ecosystem to support its long-term growth.

Ab Ghani, who also spoke at the ceremony said the renewed partnership further strengthened Bubbles O2’s position as one of the key corporate supporters of sports development in the country, in line with its aspiration to contribute to the advancement of Malaysian football.

He said Bubbles O2 would continue supplying premium natural oxygenated mineral water for all competitions organised by MFL to ensure players and match officials remained properly hydrated throughout the season.

“Today, when football fans mention Bubbles O2, many immediately associate it with the Malaysia League. That is the strength of this strategic partnership, as both organisations grow together and mutually strengthen each other’s brands,” he said.

-- BERNAMA