SEOUL, Feb 23 (Bernama-Yonhap) -- Hyundai Motor Co., South Korea's leading automaker, has launched new Pokemon-themed display packages in collaboration with Pokemon Korea Inc., as part of efforts to expand in-vehicle customisation options, Yonhap News Agency reported.
The new themes -- "Pokemon Pikachu Quick Attack" and "Pokemon Ditto World Theme" -- are applied to Hyundai's connected car Navigation Cockpit (ccNC) infotainment cluster display, the company said in a press release.
The ccNC system, developed by Hyundai Motor Group, enables customised display colours and graphics featuring Pokemon characters, along with navigation guidance visuals and startup and shutdown animations.
"The partnership reflects growing consumer demand for personalised mobility experiences that allow drivers to express their individual styles," a Hyundai Motor official said.
The new themes are available on several models, including the all-new Palisade sport utility vehicle (SUV), the all-new Nexo hydrogen fuel-cell electric vehicle (EV), and the Ioniq 6 and Ioniq 9 EVs.
Hyundai said it plans to expand availability to additional models through over-the-air (OTA) software updates.
Pokémon is a Japan-based global franchise spanning video games, animation and other media content.
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