NAIROBI, Feb 1 (Bernama-Xinhua) -- Chinese electronics maker Xiaomi on Friday launched the REDMI Note 15 Series comprising three smartphone models in the Kenyan market, Xinhua reported.
The launch event held in the Kenyan capital of Nairobi attracted senior executives from the telecommunications sector.
Matt Huang, country manager of Xiaomi International, said the REDMI Note 15 Series smartphones are designed to meet diverse user needs by combining durability, imaging, performance, and display features.
Xiaomi currently ranks third in the African smartphone market with a market share of 12.6 per cent, and is continuing to record steady growth, according to Huang.
Bruno Kimutai, terminals operations and planning lead at Kenya's mobile service provider Safaricom, said that the Xiaomi brand now accounts for more than 50 per cent of smartphones on the Safaricom network.
He noted that Xiaomi has deeply integrated artificial intelligence technologies into its smartphones and smart ecosystem to enhance users' everyday experiences. Safaricom, he said, will continue to partner with Xiaomi to roll out affordable smartphones to Kenyan consumers.
In recent years, Xiaomi has stepped up its investment in the African market, steadily expanding its footprint through a diversified product strategy.
-- BERNAMA-XINHUA
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