Shopee Launches RM150 Mln 'Shopee Lindung Niaga' Initiative To Support Malaysian MSMEs

KUALA LUMPUR, April 29 (Bernama) -- Shopee has launched Shopee Lindung Niaga, a RM150 million initiative designed to support Malaysian micro, small and medium enterprises (MSMEs) through practical measures across shipping, working capital and fulfilment.

In a statement today, the e-commerce company said the initiative reflects a balanced approach to supporting buyers and MSMEs as they navigate an evolving operating environment.

“By combining timely support with continued investment in the tools and infrastructure businesses rely on, Shopee aims to contribute to stronger business resilience over time while maintaining consistent access and value for buyers.

“As businesses adapt to changing conditions, Shopee Lindung Niaga focuses on supporting MSMEs in sustaining operations in the near term while investing in the capabilities needed to remain competitive over the longer term,” it said.

Under the initiative, Shopee will enhance its support for transaction activity through a combination of logistics initiatives and targeted measures for key product categories, starting with the introduction of no-minimum-spend free shipping vouchers.

This would help maintain access to everyday essentials and encourage purchases, and, in turn, sustain demand and help sellers maintain conversion rates.

The platform will also provide further support for bulkier and higher-value items, such as furniture and home appliances.

Through targeted voucher support for these categories, Shopee helps offset high delivery costs and simplifies shipping arrangements, making larger purchases more accessible for buyers, while enabling sellers in these segments to better serve demand and reach customers more effectively.

The shopping platform is also easing access to working capital solutions through its partnership with Monee, as well as strengthening fulfilment capabilities for operational flexibility.

Shopee is also expanding access to Fulfilled by Shopee, enabling more sellers to utilise warehousing and logistics support that helps streamline operations.

“Beyond immediate support measures, Shopee continues to invest in tools that help sellers operate more efficiently and adapt over time, namely Chat AI Assistant, Product AI Optimiser and AI Model Try-On, which help sellers improve efficiency, save time, and manage their businesses more effectively over the long term,” it added.

-- BERNAMA