JLand Group, EdgeProp Team Up To Advance Data-driven Property Ecosystem In Johor

JOHOR BAHRU, March 18 (Bernama) -- Johor Corporation’s (JCorp) real estate and infrastructure arm JLand Group Sdn Bhd (JLG) has partnered with property media and data platform EdgeProp to advance property data intelligence and strengthen market positioning across Johor’s evolving real estate landscape.

The partnership was formalised through a memorandum of understanding (MoU) signed in Kuala Lumpur on Tuesday, the parties said in a joint statement.

They said that under the MoU, EdgeProp has been appointed as JLG’s strategic knowledge partner, supporting the group’s digital transformation through its proprietary EdgeProp EPIQ platform, an integrated property data and analytics solution that provides market intelligence via a centralised digital mapping system. 

“Through this collaboration, JLG aims to harness EdgeProp’s data intelligence capabilities alongside its own regional market knowledge and development expertise to strengthen operational effectiveness, sharpen market positioning, and support the development of a more integrated, data-enabled property ecosystem in Johor,” they said.

According to the statement, the MoU outlines three key areas of collaboration, namely optimising internal workflows, strengthening market presence and project visibility, and exploring the development of a regional digital platform.

“This initiative seeks to integrate a unified data dashboard into JLG’s existing systems, streamlining research, planning and market analysis across its residential, commercial and industrial portfolios.

“The partnership will also leverage EdgeProp’s cross-border media platform to enhance JLG’s market visibility and elevate its strategic developments through coordinated, data-driven content and marketing initiatives,” it said.

It said both parties will further explore the development of a specialised regional digital platform based on the EPIQ engine, enabling JLG to integrate its regional data with EdgeProp’s nationwide property datasets.

JLG group managing director Datuk Akmal Ahmad said the partnership marks a key step in accelerating the company’s transition towards a data-driven development model.

“By integrating EdgeProp’s data intelligence capabilities into our decision-making processes, we are enhancing how we assess land bank opportunities, plan future developments and respond to market signals with greater speed and precision.

“More importantly, this allows us to move from data visibility to decision advantage, strengthening how we position developments, deploy capital and respond to market shifts in real time,” he said.

Meanwhile, EdgeProp managing director Alvin Ong said the partnership provides a robust data-driven foundation to support JLG’s digital strategy and ambitions.

“By leveraging the EPIQ engine, JLG can focus on its core expertise in development while we provide specialised analytics and media reach to support its ambitions in driving the Johor-Singapore Special Economic Zone and beyond,” he said. 

-- BERNAMA