Meltwater Joins Reddit’s Official Data Partner Programme

KUALA LUMPUR, Feb 19 (Bernama) -- Meltwater has joined the Official Data Partner programme of Reddit, strengthening its access to Reddit’s enterprise data application programming interfaces (APIs) to deliver enhanced consumer and market intelligence.

The programme recognises selected platforms that meet Reddit’s standards for functionality, data quality and compliance in helping businesses analyse publicly available content on the platform.

Additionally, Meltwater in a statement said the collaboration also creates opportunities for both companies to pursue future strategic and growth initiatives.

Meltwater Chief Executive Officer, John Box said the partnership builds on a long-standing relationship and reflects a shared commitment to delivering trusted, high-quality data to customers.

Meanwhile, Reddit Vice President of Business Development Jonathan Flesher said the partnership enables brands to responsibly tap into community-driven insights and better understand and engage with Reddit’s interest-led conversations.

Under the partnership, Meltwater will continue to surface and enrich public Reddit conversations to help customers extract insights from authentic user sentiment that influence consumer culture, preferences and purchasing decisions.

Meltwater said the integration of Reddit data, combined with its artificial intelligence-driven analytics and listening capabilities, will enable organisations to identify emerging trends, assess audience sentiment, strengthen product positioning and benchmark brand performance more effectively.

The collaboration further supports Meltwater’s strategy to provide a comprehensive view of brand and market intelligence across news, social and other channels, ensuring customers have the most accurate picture to drive winning strategies.

-- BERNAMA