Horseperity Market Offers Vibrant CNY Experience

KUALA LUMPUR, Feb 16 (Bernama) -- Horseperity Market, jointly organised by Bungkuslab Connect and Zen Capital, has opened at the outdoor plaza of Hextar World Empire City in Petaling Jaya, offering visitors a lively urban festive experience in conjunction with the Chinese New Year celebration.

The 19-day market, which runs until Feb 22, blends culture, lifestyle, and social activities to create a vibrant Chinese New Year atmosphere for the public.

Guided by the curatorial concept of “Culture, Lifestyle and Social Connection,” Horseperity Market goes beyond the conventional buy-and-sell framework of traditional markets by emphasising spatial experience, content curation, and meaningful human interaction.

Founder of Bungkuslab Connect Kenzo Lim said in a statement today, Horseperity Market aims to serve as a low-risk incubation platform to nurture talent and brands while enabling local original brands to test their positioning and market response in real conditions.

He added that for established mid-to-high-tier brands, participating in the market would provide an opportunity to break out of conventional circles while fostering collaborations and creative synergies with emerging local brands.

The market features various festive cultural activities, including traditional music performances, lion dances, live bands, interactive games, and a Visit Malaysia 2026 mascot parade, designed to create an immersive Chinese New Year experience for visitors.

It brings together a wide array of renowned brands, including MixStore, MoneyX, World Gourmet, Hai Di Lao, Kopi Hut, Kanika, Joymom, Cuckoo, and Public Bank, with each brand integrating creative engagements into the market experience.

Organiser and Zen Capital founder Regine Lim said these participating brands play a role in shaping the overall festive lifestyle narrative, co-creating the Chinese New Year experience with the community and venue.

Meanwhile, Group CEO of Hextar Group Datuk Eddie Ong highlighted the importance of collaboration and platform sharing in today’s business environment, noting that such ecosystems like Horseperity Market enable emerging entrepreneurs to leverage resources and expertise from established companies.

-- BERNAMA