Fushi Tech To Digitally Transform Shihlin Taiwan Street Snacks

KUALA LUMPUR, Jan 28 (Bernama) -- Fushi Tech, a global provider of integrated artificial intelligence (AI) and digital solutions for merchants, has partnered with Shihlin Taiwan Street Snacks to implement an integrated mobile-first ecosystem covering 43 outlets across Singapore and Malaysia.

The collaboration aims to streamline operations, unify customer engagement, and boost revenue through Fushi Tech’s next-generation platform, which integrates digital ordering, a native mobile app, and its Fynix-branded customer relationship management (CRM) system.

“Many brands add digital features piece by piece, but true transformation happens when everything connects. With Shihlin, we are building more than an app—we are creating a unified digital engine that turns every transaction into a deeper customer relationship,” said Fushi Tech Vice President, Johnson Tan in a statement.

Shihlin, known for its authentic Taiwanese flavours and night-market-inspired offerings, aims to use the platform to drive repeat visits, future-proof its omni-channel growth, and capture greater market share.

Leveraging its AI expertise and customer service experience, Fushi Tech will provide Shihlin with a fully integrated digital platform that bridges offline food culture with modern mobile-first consumer behaviour.

The platform will include a brand-aligned mobile application serving as the primary digital touchpoint, a seamless in-app ordering system for takeaway and dine-in options, a centralised AI-driven CRM and loyalty programme across all outlets, and a data insights engine that transforms transaction data into actionable intelligence.

The partnership reflects a wider trend in food and beverage (F&B) digital strategy, moving from fragmented point solutions to connected ecosystems that provide real-time operational visibility and actionable insights.

Fushi Tech’s one-stop integrated model is more consistent with the consumer behavioural patterns of the new generation, meeting the evolving needs of merchants, further validating that brands with digital operational capabilities will have the opportunity to capture greater market share.

-- BERNAMA