SMP 2025 Celebrates 27 Strategic Partners Including Bernama In Recognition Of Support, Commitment

BATU KAWAN, July 18 (Bernama) -- The Malaysian National News Agency (Bernama) was among 27 strategic partners honoured at the 2025 National Unity Week (SMP) celebration tonight.

National Unity Minister Datuk Aaron Ago Dagang presented certificates of appreciation to the 27 strategic partners in recognition of their support and commitment in promoting and enlivening this year’s edition of SMP.

Bernama’s Penang bureau chief R. Ratcharathan accepted the certificate on behalf of the agency during the Strategic Partner Appreciation certificate presentation session held at the Batu Kawan Stadium grounds here.

According to the Ministry of National Unity (KPN), various forms of collaboration and support were provided by the strategic partners, including the display of programme posters at their premises, on highways, billboards and social media, as well as offering ticket discounts to tourist hotspots, lucky draw prizes, public transport facilities and fare discounts.

KPN said the appreciation ceremony represented another proactive step by the ministry to promote unity values by recognising strategic partners from various sectors, including private companies, government agencies, non-governmental organisations and business operators.

Besides Bernama, other recipients of the appreciation certificate tonight included the Information Department; Radio Televisyen Malaysia (RTM); Penang Island City Council (MBPP); Seberang Perai City Council (MBSP); Works Ministry (KKR); Langkawi Development Authority (LADA); PLUS Malaysia Berhad; AirAsia Aviation Group; and Kelab Media Mutiara Pulau Pinang.

SMP 2025 features 35 exciting activities from Thursday to Sunday, including the Rumah KAMI (ethnic house) exhibition, the Kadazan Dusun and Orang Asli ethnic village, the ‘Malaysia Tanah Airku’ exhibition, the ‘Susur Masa’ exhibition by the Department of Museums Malaysia and the Malaysia Library Pavilion.

Held under the theme “Harmony in Diversity,” SMP 2025 also includes programmes such as Food Unites, MADANI Sales, handicraft and local entrepreneur product bazaars, a durian festival, Unity Run, traditional sports, e-sports tournaments, Kembara Ilmu, the Penang Book Festival, ‘Wayang Pacak’ (open-air movie screenings), an Boria competition, traditional costume showcases, and a traditional dance competition for primary schools.

The celebration will be officially launched by Prime Minister Datuk Seri Anwar Ibrahim at 10.30 am tomorrow.

-- BERNAMA