Botanee Group Leads Chinese Beauty Industry Push At China-Thailand Cultural Exchange

KUALA LUMPUR, July 16 (Bernama) -- The "Mountains and Seas Spirits · Yu Garden Lantern Festival – 2025 China-Thailand Cultural Month" officially commenced at ICONSIAM, Bangkok, marking the 50th anniversary of diplomatic relations between China and Thailand.

The event, aimed at strengthening cultural ties between the two nations, saw the participation of Botanee Group, a leading Chinese functional skincare company, as the sole representative from the beauty industry.

From July 7 to 13, Botanee Group, together with its flagship brand Winona, hosted the themed exhibition "Botanee Week – Mountain-Sea Harmony, Oriental Botanical Rhyme" – A Celebration of Living Aesthetics under the umbrella of the cultural month.

The exhibition highlighted the brand’s commitment to health, beauty, and the promotion of Oriental aesthetics through scientific innovation, according to the group in a statement.

Founded in Yunnan Province, China, Botanee has emerged as a key player in the functional skincare market. The company’s presentation at the event featured a specially designed Winona popup booth, which illustrated its journey from the snow-capped mountains of Yunnan to advanced laboratories across the globe.

In addition to its research and development centres in Shanghai and Kunming, Botanee has established laboratories in Paris, France, and Tokyo, Japan, further advancing international scientific collaboration.

Earlier this year, the group launched its Southeast Asia headquarters in Bangkok, marking a strategic milestone in its global expansion efforts.

Botanee’s products are currently available in leading Thai beauty retail outlets such as BEAUTRIUM and EVEANDBOY and have also entered Mannings stores in Hong Kong and Macao.

The "Botanee Week" initiative is seen as a significant step in strengthening the group’s market presence in Thailand while laying the groundwork for future expansion into neighbouring countries including Singapore, Malaysia and Vietnam.

Botanee Group remains committed to leveraging China’s scientific expertise to support its global growth and contribute to the international development of Chinese cosmetics.

-- BERNAMA