MATRADE Secures Over RM120 Mln Trade Prospects At Korea Import Fair 2025

KUALA LUMPUR, July 15 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) has total trade prospects exceeding RM120 million in Malaysia’s inaugural participation at the July 7-9 Korea Import Fair (KIF) 2025.

In a statement today, MATRADE said this is more than double its initial target of RM60 million.

Malaysia Pavilion showcased 12 companies and one government agency and was the largest national pavilion at the fair. 

It also implemented a range of targeted promotional initiatives to amplify Malaysia’s presence to include business matching sessions with South Korean importers, digital marketing and social media campaigns, live streaming sessions and strategic media engagements.

“The impact of these initiatives was reflected in the strong results recorded. Malaysian products that garnered strong interest from South Korean buyers were jewellery such as necklaces and bracelets, footwear, ICT services, apparel, tropical fruits, and food and beverages,” it said.

MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz said its participation is part of its broader strategy to unlock export opportunities and outcomes, reaffirming the importance of strategic partnerships, focused promotional efforts and tailored business matching to create new avenues for Malaysian exporters.

 “MATRADE’s participation in KIF 2025 aligns with Malaysia’s long-term vision of strengthening regional connectivity and expanding market access in Northeast Asia,” he added.

-- BERNAMA