mySalam Receives MBOR Recognition For Longest Financial Literacy Livestream

TAWAU, July 6 (Bernama) -- mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has earned recognition from the Malaysia Book of Records (MBOR) for successfully hosting the longest non-stop financial literacy livestream via TikTok LIVE.

Head of mySalam, Syuhaib Ithnin, said the 24-hour broadcast on the @mysalamofficial TikTok account, held in conjunction with the Financial Literacy Carnival at Eastern Plaza here, began at noon yesterday and garnered over 3.2 million likes, 12,000 comments, 2,000 shares and 17,000 views.

“We have set a new benchmark for financial education through more innovative approaches in today’s digital world. This mission, dubbed #24jJamBijakWang, was led by mySalam and the Financial Education Network, with support from the Malaysian Takaful Association and TikTok Malaysia as our digital partner.

“During the 24-hour session, we covered various financial topics including scams, takaful protection, basic investments, tax planning, debt management and zakat. We also featured inspiring stories from influencers such as Abang Tukang Masak and Ahyat Ishak on financial management,” he told reporters after the MBOR recognition ceremony for mySalam here today.

At the event, MBOR official Edwin Yeoh Tiong Chin presented the certificate to Syuhaib.

Syuhaib said the #24JamBijakWang initiative was not just about setting a record, but also about demonstrating how digital tools can reshape traditional perceptions and make financial education more engaging and inclusive through interactive content.

He added that it is more than a campaign - it is a movement to empower individuals to make informed financial decisions, build resilience against economic challenges and lay the foundation for long-term financial well-being.

“This is just the beginning. We realise that we need to explore various strategies and approaches to enhance financial literacy education,” he added.

-- BERNAMA