IPOH, June 27 (Bernama) -- The Ministry of Tourism, Arts and Culture (MOTAC) is encouraging motorcycle convoys to act as ‘mini ambassadors’ in promoting domestic tourism ahead of the Visit Malaysia Year (VMY) 2026 campaign.
Perak MOTAC director Muhammad Aminuddin Abdul Majid said convoy participants can help highlight local heritage and tourist attractions through the content they create during their journeys.
“Through their travels and social media sharing, they become storytellers and cultural ambassadors, helping to spark interest in local destinations and boost the local economy,” he said.
He was speaking after flagging off the East Coast Heritage Trail 2025 convoy here today. Also present was 1969 Business Suite CEO Tony Wong.
The three-day programme, organised by the Salam Taiping Motorcycle Club, involves over 50 riders from various clubs and runs from June 27 to 29. It aims to showcase the cultural heritage and unique charm of the East Coast.
Programme chairman and club president Mohd Nordin Mohd Yusoff said the 1,185-kilometre route covers Perak, Pahang, Terengganu and Kelantan, with stops including Cherating, Kuala Terengganu, Kota Bharu and Rantau Panjang, before ending at Dataran Warisan Taiping.
He added that the “Ride & Learn” concept combines a passion for motorcycling with educational exposure to local history and culture.
-- BERNAMA
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