KUALA LUMPUR, June 24 (Bernama) -- Mary Kay Inc, the iconic beauty brand and global entrepreneurship company, has secured the top spot as the world’s number one direct selling brand in skincare and colour cosmetics for the third consecutive year.
“Being named the top direct selling brand in our category for the third year in a row is a testament to our product excellence and the commitment of our global sales force.
“Our consultants are the heart of this success, delivering personalised beauty experiences worldwide,” said Mary Kay chief executive officer, Ryan Rogers.
The recognition underscores Mary Kay’s sustained global momentum, built on a legacy of research, innovation, and a robust network of Independent Beauty Consultants across more than 40 markets.
According to Mary Kay in a statement, the accolade follows a comprehensive evaluation by Euromonitor International, a global leader in business intelligence and market analysis with over five decades of research expertise.
In addition to the global recognition, Mary Kay was named the number one in facial make-up and lip products in Latin America, and it holds the top spot for both colour cosmetics and skincare in Mexico.
Mary Kay’s portfolio includes bestsellers like TimeWise skincare, Clinical Solutions treatments, Oil-Free Eye Makeup Remover, and high-performing colour cosmetics. In 2024 alone, the company received 65 beauty awards globally and was ranked 11th in Women’s Wear Daily Beauty Inc's Top 100 Beauty Companies.
With nearly 1,500 patents worldwide and a manufacturing hub capable of producing over one million products daily, Mary Kay continues to drive both business success and social impact. Women make up 62 per cent of its global research and development workforce and 81 per cent of its marketing and creative teams.
The brand’s continued leadership reinforces its mission of empowering women, advancing sustainable practices, and setting global standards in direct selling.
-- BERNAMA
BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial
