Kembara Pesta Riuh Brings Culture, Creativity And Govt Outreach To Kelantan

KOTA BHARU, June 19 (Bernama) -- The Kembara Pesta RIUH Itu-Ini festival, launched at Sultan Muhammad IV Stadium here, is part of the Communications Ministry’s effort to bring public services closer to the people while celebrating local food, arts and culture.

Deputy Secretary-General (Strategic Communications and Creative Industry) Nik Kamaruzaman Nik Husin said the event takes a fresh approach compared to the previous Kembara Riuh Keluarga Malaysia (KRKM) edition held in Ketereh in 2022.

“This time, the focus is on showcasing Kelantan’s rich cultural identity, from traditional cuisine to batik and local crafts,” he told Bernama after visiting the national news agency’s booth at the festival today.

Running from today until Saturday, the three-day programme features six government agencies, more than 15 performances and is expected to draw around 30,000 visitors. It is open from 10 am to 10 pm daily.

Nik Kamaruzaman said the festival blends food, entertainment, cultural showcases and community activities into an inclusive platform meant to benefit all walks of life.

“It highlights local food vendors, creative entrepreneurs, homegrown artists and micro-businesses, especially those from rural areas,” he said, adding that the goal is to expand the reach of the creative economy to underserved communities.

After Kelantan, the Kembara RIUH Pesta Itu-Ini will head to Johor and Perak as part of the ministry’s nationwide outreach.

Nik Kamaruzaman also encouraged residents from across Kelantan, including districts like Pasir Puteh and Jeli, to take part in the festivities, which bring together multiple government and community partners.

-- BERNAMA