Malaysia Airlines Intensifies China Engagement To Boost Passenger And Cargo Growth

From Kisho Kumari Sucedaram

BEIJING, May 30 (Bernama) -- Malaysia Airlines is intensifying efforts to deepen bilateral cooperation, boost passenger volumes, and enhance cargo exchanges between China and Malaysia, reaffirming its commitment to being the preferred carrier connecting China with Malaysia and the broader global market.

Following the airline’s successful debut at ITB China 2025, Malaysia Aviation Group's Chief Commercial Officer of Airlines Dersenish Aresandiran said Malaysia Airlines will soon launch joint marketing campaigns with key Chinese trade partners and roll out targeted corporate training programmes to further strengthen its market presence.

“Debuting at ITB China has deepened our engagement with China’s travel community and laid the groundwork for our next chapter of growth in this market,” he said in a statement today.

The airline completed more than 200 business appointments and held over 30 senior-level discussions, underscoring its key role as a facilitator of connectivity and cooperation between the two countries.

ITB China 2025, held in Shanghai from May 27 to 29, is a travel trade fair focused on the Chinese travel industry, providing a platform for global travel suppliers to connect with one of the world’s largest source markets for international tourism and travel.

As such, Dersenish said the national carrier will continue to focus on optimising its route network and accelerating digital innovation, supported by its renowned Malaysian hospitality, to deliver truly personalised and efficient journeys for Chinese customers.

During ITB China, the airline showcased its MHcorporate programme, offering customised travel solutions tailored for corporate clients, as well as the MHexplorer programme, designed specifically for students aged 13 to 26, aimed at building lasting connections with China’s young traveller community.

“Demonstrating a clear commitment to sustainability, Malaysia Airlines also showcased the features of its latest A330neo aircraft via an immersive virtual-reality experience at ITB China 2025,” it said.

Malaysia Airlines connects passengers from China to 69 global destinations across Asia, Australia, the Middle East and Europe.

The national carrier currently serves major Chinese cities including Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong and Taipei.

The airline added that it is actively exploring opportunities to enhance flight frequencies and introduce additional routes to support the growing bilateral exchanges in trade, tourism, and cultural interaction.

According to a local news report in China, this year's ITB China attracted over 700 exhibitors from more than 85 countries, a 30 per cent increase from 2024.

-- BERNAMA