SAN FRANCISCO, April 24 (Bernama) -- Meltwater, a global leader in media, social, and consumer intelligence, today announced an expanded partnership with YouTube, bringing verified YouTube data into the Meltwater platform, powered by YouTube’s Creator Partnerships API. This integration builds upon Meltwater’s existing capabilities to give customers access to new, verified YouTube insights, enabling confident creator decisions and clear performance measurement for more effective, data-driven creator campaigns on YouTube.
From Discovery to Activation, All in One Place
As brands increase investment in YouTube, managing creator campaigns across disconnected tools can be time-consuming and make it harder to execute efficiently and track results. Meltwater’s integration brings the entire workflow into one place, from creator discovery and evaluation to activation and measurement.
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