JETOUR to Unveil “Travel+” Strategy at Auto China 2026

BEIJING, April 21 (Bernama) -- As 2026 Beijing International Automotive Exhibition approaches, JETOUR International will officially unveil its “Travel+” strategy, further outlining its development roadmap across brand, product, ecosystem and cultural initiatives. For the first time, JETOUR International will showcase its dual brands—JETOUR and SOUEAST together, highlighting a cohesive brand matrix and strategic synergy.

JETOUR has consistently adhered to the "Travel+" strategy, deeply integrating travel-industry mindset with automotive engineering expertise." The brand is dedicated to crafting "the most travel-savvy vehicles, meeting users’ full-scenario needs in both travel and daily life. Increasingly, the concept of "Travel⁺" has evolved from product attributes to lifestyle and emotional resonance—where travel connects people, cultures, and emotions. Guided by this strategy, JETOUR International continues to develop its product lineup and ecosystem, covering various aspects, such as user communities, cultural co-creation, ESG initiatives, and regional partnerships.