ZHANGZHOU, China, Apr 20 (Bernama) -- The 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy kicked off in Zhangzhou, China's Fujian province on Friday. The event is themed "Building a World-Class Destination, Cultivating a Pillar Industry," highlighting elements of Minnan (Southern Fujian) wisdom, lifestyle, and culture. Coinciding with a local major initiative to build the World Minnan Cultural Exchange Center, the conference has curated 6 main activities with 60 peripheral events to attract global visitors.
The opening ceremony featured the Homing Minnan (Return to Southern Fujian) show. Set against the backdrop of the historic Yuegang Port and local craftsmanship, the show utilized interactive staging to bring the "daring to try, striving to win" spirit vividly to life.
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