SeenThis and Lumen Research Launch Attention Measurement Model Powered by SeenThis Adaptive Streaming

LONDON, Feb 4 (Bernama) -- SeenThis, the video advertising partner transforming how brands distribute video across the open web, today announced the next phase of its partnership with Lumen Research, the leading attention measurement company. The collaboration introduces a proprietary SeenThis attention model, supported by a custom Lumen attention measurement tag, delivering independently verified, real-time attention insights for agencies and brands.

Through extensive in-market testing, SeenThis’ adaptive streaming technology was shown to outperform legacy out-stream video across key attention metrics. The results confirm that the speed at which video advertising is delivered is a core driver of attention and that SeenThis’ adaptive streaming delivers video faster and more efficiently than standard solutions.