Eton Solutions Announces Strategic Partnership with Asas Capital to Launch ‘Family Office as a Service’ in the Middle East

DUBAI, UAE, July 23 (Bernama) -- Eton Solutions, a global leader in WealthTech solutions, today announced an exclusive partnership with Asas Capital, a prominent multi-family office with a strong presence in the UAE and newly licensed operations in Saudi Arabia. This collaboration will launch the Middle East’s first “Family Office as a Service” platform, combining Asas Capital’s regional expertise with Eton’s cutting-edge ERP technology to transform wealth management for ultra-high net worth (UHNW) and high net worth (HNW) families.

Asas Capital, headquartered in the Dubai International Financial Centre (DIFC) and licensed by the Dubai Financial Services Authority (DFSA), brings over 15 years of investment advisory expertise in the Gulf Cooperation Council (GCC). With a strong track record in private equity, pre-IPO investments, asset management, and corporate advisory, Asas Capital is now leveraging its deep regional networks and market intelligence to pioneer a transformative “Family Office as a Service” model in the Middle East. This offering aims to meet the evolving needs of Ultra and High Net Worth families by combining institutional-grade financial solutions with bespoke advisory services. Anchored in ethics, transparency, and stakeholder-first values, Asas Capital is set to redefine the family office landscape in Saudi Arabia—one of the world’s fastest-growing private wealth markets. Their focus on late-stage, technology-enabled investments and commitment to innovation further strengthens their ability to offer integrated, high-performing wealth solutions across the region.