Bitget COO Tours UCLA, Harvard and LALIGA Business School, Accelerating Blockchain Education

VICTORIA, Seychelles, July 17 (Bernama) -- Bitget, the leading cryptocurrency exchange and Web3 company, is making bold strides in the academic space, blending blockchain education with real-world brand strategy. On a recent multi-campus tour, Bitget COO Vugar Usi Zade visited LALIGA Business School, UCLA, and Harvard, where he shared how Bitget's global partnerships and Web3 initiatives are rewriting the playbook for the future of finance, sponsorship, and digital culture.

At LALIGA Business School, Vugar delivered a dedicated MBA session on “The Business of Entertainment and Sponsorships as Growth Tools,” using Bitget’s high-profile collaborations with Juventus and Lionel Messi as a blueprint for strategic scaling. The case study examined how such partnerships drive awareness, increase user acquisition, and deepen market trust across diverse regions. A key highlight was Bitget’s multi-year partnership with LALIGA, which was examined as a model for upper-funnel activation and regional engagement.