KKV Expands Southeast Asia Footprint with Singapore Debut Store, Sparking Local Shopper Frenzy

SINGAPORE, May 19 (Bernama) -- On May 17, 2025, global fashion retail brand KKV debuted in Singapore’s Tiong Bahru Plaza with its first store. Up to now, KKV has already established a strong presence in four Southeast Asian countries — Malaysia, Thailand, the Philippines, and Vietnam. KKV’s debut store in Singapore not only expands regional footprint for its parent company KK Group, but also underscores the accelerated momentum of its “Southeast Asia Strategy.” On the opening day, young shoppers formed long queues around KKV’s iconic bright yellow container-style exterior to take check-in photos,igniting a social media frenzy among local young people.

KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision “Live without Boundaries” drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV adopts the philosophy of “exploring 100 lifestyles,” and offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities.