Digital Payment Provider Paydibs Eyes Southeast Asia, South Asia Expansion

By Fatin Umairah Abdul Hamid

KUALA LUMPUR, June 30 (Bernama) -- Homegrown Malaysian fintech company Paydibs Sdn Bhd is expanding into Southeast Asia and South Asia, with plans to enter Thailand, Indonesia and the Philippines by the end of this year, said its chief executive officer Tee Kean Kang.

Following its entry into the three markets, Tee said the company will expand into Cambodia and Vietnam before targeting Bangladesh, Pakistan, Sri Lanka, Nepal and India over the next two to three years.

He said Paydibs' regional expansion will initially focus on serving e-commerce merchants by enabling them to access payment channels across borders before extending its services to physical retailers.

"Our main focus is to enable e-commerce merchants in each country to access payment channels from other markets," he told Bernama.

Beyond expansion, Tee said Paydibs is targeting the underserved commerce segment, which it defines as businesses that have adopted digital payments but have yet to fully optimise their value.

"The real value of digital payments goes beyond cashless transactions. It lies in turning transaction data into actionable insights that help businesses improve operations and gain access to broader financial services,” he said.

He noted that many roadside traders and small merchants already accept quick response (QR) code payments but are not fully benefitting from digitalisation.

“Many merchants receive payment statements but still lack meaningful insights into their business. They are unable to identify their best-selling products, reconcile transactions efficiently or make informed inventory decisions,” he added.

To address this gap, Tee said Paydibs provides merchants with solutions that transform payment data into valuable business intelligence, and last year launched its Neo payment terminal to simplify payment acceptance while giving merchants greater visibility into their business performance.

Unlike conventional static QR codes that require customers to manually enter the payment amount, Neo generates a dynamic QR code with the amount pre-filled, allowing customers to complete payments with a single tap.

The terminal also provides merchants with real-time reporting through a dedicated backend portal, enabling them to monitor sales, reconcile transactions and analyse business performance more efficiently.

Since its establishment in 2010, Paydibs has supported more than 1,000 merchants through over 50 strategic partners in Malaysia and Singapore, offering access to more than 40 payment channels while processing over RM4 billion in transaction volume.

Digital payment outlook

Looking ahead, Tee said he expects Malaysia's digital payments landscape to evolve beyond increasing cashless adoption, with greater emphasis on helping businesses harness payment data to improve operations and drive growth.

“Payments should no longer be viewed as a standalone service but as part of a connected digital commerce ecosystem, where transaction data can help merchants better manage inventory, identify best-selling products and peak business periods, optimise resource planning, and improve access to value-added financial services such as financing, insurance and logistics.

“We are not trying to be the cheapest provider. Our focus is on how merchants can use our solutions to improve their businesses. That is where the real value of fintech lies,” he said.

-- BERNAMA