Berjaya Times Square KL Kicks Off Christmas Campaign With Enchanted Forest Theme

KUALA LUMPUR, Dec 13 (Bernama) -- Berjaya Times Square Kuala Lumpur (BTSKL) today launched its “A Magical Christmas Tale” campaign, transforming its ground floor concourse into an illuminated, enchanted forest adorned with shimmering butterflies.

Its chief executive officer, Tan Tee Ming said the theme was crafted to capture the essence of the festive season through a whimsical and immersive atmosphere, a stunning display that promises to be Kuala Lumpur’s most captivating backdrop for capturing cherished holiday memories with family and friends.

“The theme is a magical Christmas tale. This is all about Christmas. We wanted to achieve a very enchanted, magical, forest-like appearance, transporting shoppers from the hustle and bustle of their daily lives into a world filled with magic and wonder," he told the media here.

“Butterflies symbolise transformation and also are like a new beginning. Then, they become beautiful and can fly. We decided to incorporate butterflies as a central element within our magical Christmas tale,” he said.

Tan said shoppers are invited to immerse themselves in the festive spirit with the captivating decorations, dazzling live performances and thrilling promotions, as BTSKL has curated a series of exciting activities to add a magical and interactive twist to the entire shopping experience.

"The campaign, which runs from Nov 21, 2025 to Jan 1, 2026, will offer visitors festive performances including walkabouts by Santa and Santarina, carolling sessions, LED butterfly dance shows, musical acts, and a live band showcase for the New Year," he said.

To reward shoppers, Tan said BTSKL is offering tiered redemptions on a first-come, first-served basis while stocks last. Under the first tier, 'Christmas Surprise Awaits', a RM25 cash voucher is offered for a minimum spend of RM150 across up to three same-day receipts.

The second tier, 'Carry The Joy', provides a Christmas tote bag for a minimum spend of RM350 across up to four same-day receipts, with terms and conditions applying.

Additionally, he said BTSKL is hosting a donation drive in collaboration with The Salvation Army Malaysia. Shoppers are invited to contribute recyclable items, books, gadgets, or toys at a collection point on the lower ground floor (East).

Tan also said that the mall, together with Berjaya Land and Berjaya Times Square Theme Park, will also host 24 children from the House of Love orphanage for a day of festive celebration.

“Please come and support us. We've been an institution for quite many years now...we've revamped. I hope you're all going to be very happy at Times Square,” Tan added.

For further information about “A Magical Christmas Tale”, visit the Information Counter at the ground floor, Berjaya Times Square Kuala Lumpur, visit www.berjayatimessquarekl.com or follow @BerjayaTimesSquareKL on Facebook, Instagram and TikTok.

-- BERNAMA