GENERAL

FGV 2025 Festival To Empower Felda Settlers On Global Stage

01/08/2025 12:00 AM

KUALA LUMPUR, July 31 (Bernama) -- Festival FGV 2025, held in conjunction with the Federal Land Development Authority (Felda) Settlers’ Day celebration, serves as a platform to empower and showcase the potential of the settler community at the global level.

Felda chairman Datuk Seri Ahmad Shabery Cheek said the inaugural festival demonstrated the strong cooperation between Felda and FGV Holdings Berhad (FGV), which could pave the way forward for both entities.

“With the strength of both, Felda and FGV will stride onto the global stage,” he told reporters after launching Festival FGV 2025 here today, which was also attended by FGV chairman Tan Sri Rastam Mohd Isa and FGV group chief executive officer Fakhrunniam Othman.

Ahmad Shabery said the five-day festival, which began yesterday, is held under the Mega 3D Carnival (MK3D), in collaboration with the Ministry of Rural and Regional Development (KKDW), the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), and Felda.

Meanwhile, Fakhrunniam said FGV’s participation in MK3D reflected the company’s continued commitment to empowering Felda settlers, supporting the rural development agenda, and highlighting the potential of Malaysia’s palm oil industry.

“Festival FGV 2025 is very close to our hearts as it gathers the efforts, spirit and outstanding contributions of settlers and smallholders who are the backbone of FGV, having contributed more than 70 per cent of the fresh fruit bunches supplied to FGV’s mills.

“This event is not only a way for us to show appreciation, but also a platform to highlight FGV’s major role in the national palm oil industry, promoting the benefits and diversity of palm-based products,” he said.

During the event, FGV also launched the world’s first mobile game application based on sustainable agricommodities, called FGV Edugames, which focuses on palm agriculture as well as environment, social and governance (ESG) impact in an interactive approach.

Titles such as Weevil Hero, Ladang Defence, and Waste to Wealth under FGV Edugames introduce elements of sustainability, biodiversity and circular economy using a more creative learning method and can be downloaded from the App Store and Google Play.

The Festival FGV 2025 features various exciting activities, including exhibitions of innovations and modern technologies in the agrocommodity sector, highlighting FGV’s initiatives in automation, digitalisation and renewable energy.

It also features entertainment and engagements for all segments of society, including performances by artistes, “Sembang Kuali” sessions with social media influencers, and cooking demonstrations with celebrity chefs.

Visitors also stand a chance to win attractive prizes worth over RM100,000 through lucky draws and special promotions during the festival, with grand prizes including electric scooters, home appliances and exclusive FGV store merchandise.

-- BERNAMA

 


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