DXN Focuses On Ready-to-eat And -cook Products, Eyes Further Global Spread

PUTRAJAYA, July 15 (Bernama) — Herbal health product manufacturer and marketeer DXN Holdings Bhd aims to expand its product portfolio with a new line of ready-to-eat (RTE) and ready-to-cook (RTC) food products, as part of an aggressive push into international markets.

Founder and executive chairman Datuk Lim Siow Jin said the company is in the final phase of developing a central kitchen facility to drive production of RTE and RTC products.

“The latest freezing technology enables processed products such as sushi- and sashimi-grade fish to last up to 18 months. This opens up export opportunities globally,” he said at a press conference here today.

He said the new products — including fresh seafood processed directly from DXN’s hatchery in Pulau Tuba, Kedah — are expected to replicate DXN’s coffee products, which are now among the company’s top revenue contributors.

“If coffee can reach that level, daily RTE and RTC food products will even go further,” he said, adding that DXN’s products are currently distributed via a network of more than 20 million members in 54 countries.

Meanwhile, DXN’s chief operating officer Abdul Hafiz Mahmood Hisham said the company is confident it will be able to distribute more than 50 per cent of its net profit as dividend this year, in line with its minimum payout ratio policy.

He said for the financial year ended Feb 28 this year, DXN distributed 56 per cent of its net profit as dividends, totalling about RM362 million since its Main Market relisting on Bursa Malaysia on May 19, 2023.

On Jan 27, DXN’s board declared a third interim dividend of 1.00 sen per ordinary share, amounting to RM49.72 million for the financial year ending Feb 28, 2025.

For the full year, the company’s net profit rose 5.8 per cent to RM329.03 million from RM310.99 million in the FY2024, while revenue increased 5.84 per cent to RM1.91 billion from RM1.80 billion.

This revenue growth was driven by strong sales performance in key markets such as Peru, Bolivia, the Middle East, and Türkiye, supported by targeted marketing strategies that successfully maintained member engagement throughout the year.

— BERNAMA