KUALA LUMPUR, May 23 (Bernama) -- iHerb, a global leader in health and wellness products, has introduced California Gold Nutrition BEAUTY, a new holistic self-care line focused on promoting wellness from within.
According to iHerb in a statement, this debut collection targets hair health, offering both premium multivitamins and clean, performance-driven hair care products designed to strengthen and nourish hair.
iHerb Senior Vice President of Merchandising, Lindsey Wiefels emphasised that the launch aligns with the company’s goal to expand and enhance its product offerings.
She described the line as an affordable, luxurious way for consumers worldwide to support vibrant, healthy hair through internal and external care.
As iHerb’s largest and most trusted house brand, California Gold Nutrition is expanding into beauty, bath, and personal care at a time when the global beauty market is projected to reach US$1 trillion by 2025. (US$1=RM4.25)
The line embraces a comprehensive “beauty from within” approach, combining expertly formulated supplements with topical products made from clean, high-quality ingredients.
The initial launch includes specialised Hair Multivitamins for women and men, developed with iHerb Chief Scientific Advisor, Dr Michael T. Murray. These supplements feature high-potency biotin, essential vitamins, minerals, and botanical extracts aimed at nourishing hair follicles and promoting hair vitality.
Alongside the supplements, the line offers a botanically infused hair care collection featuring a refreshing rosemary and mint scent. The cruelty-free formulas avoid harmful ingredients such as parabens and sulphates and are affordably priced.
The collection includes a Strengthening Shampoo, Conditioner, Hair Masque, and Hair & Scalp Oil — all designed to cleanse, hydrate, nourish, and enhance hair shine and strength.
Over the coming months, the California Gold Nutrition BEAUTY line will expand to include Skin and Body collections—featuring collagen-rich serums, moisturisers, soothing balms, energising drink powders, and more—further empowering customers to build holistic self-care routines.
-- BERNAMA
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