KUALA LUMPUR, May 6 (Bernama) -- INVNT GROUP and Media & Sport Management (MSM) enhanced service offerings and commercial solutions tailored for talent and brands within the booming motorsports industry with strategic leadership appointment.
The partnership brings the appointment of Roc Nation music and entertainment veteran, Luca Zanello, as INVNT GROUP Senior Vice President of Content Strategy, fortifying the global suite of award-winning capabilities and integrated services within the motorsports.
According to a statement, Zanello is reporting to INVNT GROUP President and Chief Executive Officer (CEO) and INVNT.ATOM CEO, Scott Cullather.
“Our evolving collaboration with MSM, and appointment of Luca, places us at the forefront, allowing us to deliver pioneering, bespoke solutions to the motorsports industry,” said Cullather.
Meanwhile, MSM Founder and CEO, Enrico Zanarini said: “With MSM’s deep history in the motorsports industry, and INVNT GROUP's storytelling expertise, we are poised to deliver exciting and unexpected engagement programmes that resonate deeply with fans and stakeholders alike.”
The partnership aims to deliver strategies within the motorsport domain, leveraging both INVNT GROUP and MSM’s deep rooted motorsports network and industry expertise.
This strategic allegiance is a significant milestone in the evolution of motorsport marketing and the overall industry, promising next-generation strategies and enhanced engagement for clients, brands, partners, and audiences globally.
Over four decades, MSM has built standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, including sponsorships, hospitality, and events.
INVNT GROUP, the global brand storytelling agency portfolio, was named Best Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus and Rolls Royce, among others.
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