TEHRAN, March 3 (Bernama-IRNA) -- In an effort to attract millions of Chinese tourists to Iran, the Ministry of Cultural Heritage, Tourism and Handicrafts has organised a visit for 20 prominent Chinese influencers to explore the country's renowned natural, historical, and cultural landmarks.
According to Iran News Agency (IRNA), Moslem Shojai, the Head of the Foreign Tourism Marketing and Development Office at the ministry stated that the project aims to introduce Iran's attractions to influential social media personalities from China.
The objective is to reach approximately 60 million Chinese individuals through these influencers and encourage them to consider travelling to Iran, he added.
Shojai highlighted the project's focus on four main themes; natural and climatic diversity, historical and cultural heritage, the Silk Road, and culinary delights across 12 provinces of Iran.
Efforts have been made to create appealing itineraries for the Chinese influencers, each of whom boasts about three million followers on popular social media platforms.
-- BERNAMA
BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial
