Qnet's Financial Literacy Impact Video Earns Gold At Marcom 2023

KUALA LUMPUR, Jan 12 (Bernama) -- QNET's insightful YouTube video showcasing the impact of its financial literacy programme, Fingreen has been honoured with a prestigious gold award at the 2023 MarCom Awards.

QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier and more balanced lifestyle.

Titled ‘FinGreen: Seeding Financial Literacy for a Brighter Future', QNET said the video shines a light on QNET's FinGreen initiative, a peer-to-peer educational programme designed to improve financial understanding in underprivileged communities.

“The video opens with a striking statistic that only one in three adults worldwide possess financial literacy. It then elaborates on how FinGreen contributes to the United Nations’ Sustainable Development Goals by addressing inequality and promoting decent work and economic growth opportunities,” it said in a statement today. 

Launched initially in Turkey and Nigeria in 2022 and expanding to Ghana in 2023, QNET said FinGreen primarily targets women and youth in developing regions.

In the same statement, QNET chief executive officer Malou Caluza said FinGreen is tailored for women and youth in emerging economies as women have limited access to financial services compared to men historically.

“Although mobile banking and payment platforms have recently improved accessibility, many still lack the essential knowledge for making informed financial decisions,” she said.

Caluza also believed that the MarCom award underscores the video's success in communicating FinGreen’s mission of individual empowerment for community upliftment.

The MarCom Awards is a premier international creative competition with ‘FinGreen: Seeding Financial Literacy for a Brighter Future’ being one of 6,500 entries from more than 47 countries submitted this year and the video clinched a gold trophy for outstanding achievement.

Encouraged by FinGreen’s success in Nigeria, Ghana, and Turkiye, QNET said it will soon expand the programme to Morocco. 

The FinGreen programme partners with local experts to assess and identify underserved communities that could most benefit from greater education and inclusion and in the first phase of the programme in Nigeria alone, 20 youth leaders were trained.

While in the second phase, these 20 ‘ambassadors’ facilitated workshops across the country, delivering financial education to more than 600 Nigerian youths, it said.

-- BERNAMA