Over 1 Million Malaysian Streamers Registered On Shopee Live

KUALA LUMPUR, Jan 8 (Bernama) -- Over one million Malaysians registered to stream on Shopee Live since its 2019 inception and over 450,000 new homegrown sellers, influencers, and affiliates were incorporated into its marketplace ecosystem nationwide in the last two post-pandemic years.

In a statement today, Southeast Asia and Taiwan’s leading e-commerce platform Shopee said this year alone, 80,000 sellers boosted earnings by 25 per cent year-on-year (y-o-y), while affiliate orders grew 420 per cent and livestream orders grew 500 per cent, respectively.

“Malaysians who shop with us have direct relationships with our sellers on Seller Chat, Shopee Live, and greet SPX couriers at the door.

“Malaysian brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall, and 360 Marketing Solutions enable them to align their values with our customers’ and this is a force for social good,” Shopee Malaysia head of marketing Kenneth Soh said.

In 2023, Malaysians engaged with local influencer hosts 3.5 billion times on Shopee Live, which has become a key channel to discover locally made products.

This was made possible by investing in high-quality studio production and key opinion leader livestream services which led to a rise in livestream touchpoints in the user’s journey, resulting in in-stream tools to optimise live streams for conversions.

On its partnership with the government in building communities, Shopee said over 60,000 small and medium enterprise (SME) sellers have benefitted from Shopee’s strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission (MCMC), the Rural Development Ministry and the Domestic Trade and Cost of Living Ministry.

“Shopee actively champions Malaysia’s small businesses, fostering a digital-first ecosystem for micro SMEs (MSME) in alignment with the government’s vision to empower local businesses.

“Shopee has fully implemented the sales tax on imported low-value goods, and is a catalyst for domestic MSME growth, reflecting a shared commitment to strengthen the local business landscape through proactive collaboration and alignment with regulatory measures,” it said.

On another development, Shopee said Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace.

The initiative saw over 120,000 attendees in daily classes, more than 600 trained via offline boot camps, and over 650 reached through community engagement events.

-- BERNAMA