Yili Group Honours Global Partnerships At Top Partners Conference 2024

KUALA LUMPUR, Dec 29 (Bernama) -- Yili Group together with its Thai and Indonesian subsidiaries recently brought together global partners for their Top Partners Conference 2024, themed "Grow with Innovation, Forward in Unity".

Fuelled by record-breaking sales, Yili Group has cemented its all-around leadership in the industry with its performance in the first three quarters of 2023 a resounding success, supported by global partnerships.

According to Yili Group in a statement, revenue soared to a record 97.404 billion Chinese yuan (approximately US$13.32 billion), accompanied by a notable 16.36 per cent increase in net profit. (US$1=RM4.59)

Driven by the expansion of its strategic global network, Yili's international business has experienced sustained and rapid growth, whereby it has now put into place a network comprising a global resource system, global innovation system and global market system, in addition to owning a total of 15 research and development (R&D) and innovation centres as well as 81 production bases worldwide.

This year, Yili's operation in New Zealand and Australia was recognised as the fastest growing in the region, with its products now gracing shelves in over 40 countries and revenue hitting an all-time high.

Brands like Thailand's Cremo and Indonesia's Joyday have both achieved the industry's highest sales growth rate. In the face of fierce market competition, Yili's Thai subsidiary rolled out rich product portfolios like Atom, Pilot and Choco-Crush to better meet the needs of local consumers.

At the conference, Yili's Indonesian subsidiary shared its 2024 market expansion plan, which will focus on product innovation, channel expansion, brand promotion, and efforts to continue to improve consumer satisfaction, while also releasing five major initiatives focused on empowering partners with value-sharing.

Upholding the belief of "no innovation, no future", Yili always actively creates products in response to the full life-cycle, all-scenario needs among all types of consumers and it has launched over 100 new products at this year's Top Partners Conference.

Recognising the technological and financing challenges within the supply chain, Yili has built a mechanism to align interests with its partners, in which the company had helped over 12,000 partners secure over 140 billion Chinese yuan (approximately US$19.18 billion) in financing, as of October 2023.

Yili also showered global partners with accolades, unveiling over a thousand awards across diverse categories, including team management, channel development as well as outlet retailing, at the conference.

-- BERNAMA