BUSINESS

Takaful Malaysia Launches Kaotim, Digital Platform Brand With Online Medical Card

29/11/2023 08:47 PM

KUALA LUMPUR, Nov 29 (Bernama) -- Syarikat Takaful Malaysia Keluarga Bhd (Takaful Malaysia) has launched Kaotim, a new digital platform brand that provides online medical cards for Malaysians, in conjunction with the takaful operator’s 39th anniversary.

Group’s chief executive officer Nor Azman Zainal said Kaotim is Takaful Malaysia’s digital initiative that offered MediKad, a medical coverage plan with three affordable plans starting from RM38 per month and an annual limit of up to RM1.1 million with MediBooster rider.

He said the plan is offered to Malaysians from the age of six to 69 years old with a coverage period of up to 85 years old.

“Completing a four-step online enrolment and a simple medical questionnaire without having to undergo a medical check-up, customers’ coverage needs are immediately covered,” he said after the launching of Kaotim here today.

He said the objective of the brand is to target a wider segment of the audience while meeting the needs of the customers.

“Nowadays, medical coverage is very expensive, we are trying to reduce the burden of the people through the combination of the customer needs and digital,” he said.

He said as the market grows, the long-term goals for the innovation would be sustaining and keeping the brand and company relevant in the market.

“This is the beginning for Kaotim with uniqueness, fast service and affordable prices. In the future, there will be more products launched under this brand,” he added. 

Meanwhile, in a statement issued by Takaful Malaysia, the takaful operator said customers can sign up for MediKad online via Kaotim, anytime, anywhere in just a few minutes with just a few clicks and get covered within the day.

It added that through innovative technology and a vibrant brand identity, Kaotim is set to be a key differentiator based on customer value propositions, giving the company an edge and customer affinity

-- BERNAMA

 

 

 


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