KUALA LUMPUR, Oct 13 (Bernama) -- Local celebrities have been lending their fame to help promote local brands to million viewers via Shopee Malaysia’s (Shopee) daily celebrity livestream show, ‘Shopee Live Skuad Stylo’ since its inception last Sept 5.
Shopee in a statement said the programme which airs at 8 pm every night and features renowned celebrities such as Nabila Huda, Fara Nadiah, Sherry Alhadad and Datuk Seri Vida has also managed to drive two million views and nearly 850,000 ‘Add to Cart’.
During the show, the celebrities not only demonstrated the quality of local products but also gave real-time personal testimonials of how they use the products in their daily lives.
“Locally made products have beautiful designs and are made by skilful local talents,” Nabila was quoted as saying during her Sept 26 session with host Zaiton Khalid, where she showcased the comfort and quality of locally-designed headscarves by Heejab and Theselamah brands.
Fara, on the other hand, recognised that women sellers on Shopee uplift other women in their communities.
“Selling online is a convenient option for women, especially housewives, enabling them to manage their businesses while looking after their children. They are role models to other sellers,” she said.
Meanwhile, Shopee Malaysia head of marketing Kenneth Soh said the platform aims to continually deliver a seamless shopping experience that not only meets users' shopping needs but also keeps them entertained and engaged through shopping-tainment programme that empowers local sellers to succeed and grow in the long term.
“We are thrilled to see celebrities like Nabila Huda and Fara Nadiah rally millions of fans on Shopee Live Skuad Stylo to champion local brands. We hope more Malaysians embrace the value of Buatan Malaysia products,” he said in the statement.
Shopee has a track record of empowering content creators to achieve outstanding results through live selling on its platform.
Top-performing Shopee livestream sellers in each state in Malaysia generated sales of RM4.6 million in the last 12 months.
-- BERNAMA
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