Coway Unveils Refreshed Brand Identity In Conjunction With 17th Anniversary

KUALA LUMPUR, May 17 (Bernama) -- Coway has unveiled its refreshed brand identity at the brand renewal event today in conjunction with the company’s 17th anniversary in the country, marking its continuous commitment to elevating the quality of life through innovative products and heartfelt services.

Coway (Malaysia) Sdn Bhd in a statement said since it first entered the Malaysian market in 2006, Coway has expanded its product offerings from water and air purifiers to a more holistic home appliance experience for the Malaysian public.

It said the company also believes that in order to maintain brand relevancy and as the key driver in providing a healthier lifestyle, Coway should continue its commitment to be an innovator and caregiver who changes lives for the better - every moment of every day.

“2023 has been great for us at Coway Malaysia. On top of celebrating the 17th year of serving the Malaysian market, we are honoured to be part of many life-changing moments in Malaysian households with our products and services.

“Now, we are launching our refreshed brand identity which represents our dedicated commitment to innovation, quality and customer satisfaction, as well as our vision to empower Malaysians to live healthier and happier lives,” Coway Malaysia Managing Director Kyle Choi was quoted as saying.

The statement said the commitment Coway took 17 years ago to better Malaysian lives has not wavered and that it will continue to fulfil its promise to bring a holistic home appliance experience to Malaysians as the Best Life Solution Company.

Coway will also continue to promote and encourage Malaysians to stay active and live a healthier lifestyle with the company’s annual event - Coway Run which will take place this coming September, the statement added. 

At the event, Coway Malaysia's key representatives also shared about the brand’s journey and evolution since it first entered the Malaysian market, while local brand ambassador, Mira Filzah shared how Coway has changed her life.

Various Coway products such as the CORE PLUS water purifier, Coway Massage Chair, Coway Air Conditioner and NOBLE air purifier were also displayed during the event.

-- BERNAMA