KUALA LUMPUR, April 11 (Bernama) -- Hong Leong Bank Bhd (HLB) and Hong Leong Islamic Bank Bhd have appointed popular local celebrities Lisa Surihani and Alif Satar as their new brand ambassadors, aiming to establish a deeper connection between them and their customers,
HLB chief marketing and communication officer Zalman Zainal said that as brand ambassadors, the duo would help the banks connect with their customers and the wider community and meaningfully promote its products and services.
“As authentic, self-made entrepreneurs who strive to give back to the community, they also reflect the bank’s community-centric ethos, and we continue to provide financial products, services, and solutions to customers to meet their financial needs and aspirations.
“We truly believe that they will fully embody and represent the HLB values and present them to a wider audience,” he said at the event.
Meanwhile, Lisa Surihani said that she is impressed with HLB’s commitment to empowering Malaysians to achieve their financial goals by making banking simple and seamless with its digital banking platform and inclusion initiatives.
Meanwhile, Alif Satar said he is excited to represent HLB in their continuous efforts to make financial products and services accessible to everyone, which is crucial in helping people achieve financial freedom and improve their quality of life.
-- BERNAMA
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