ARAU, Aug 14 (Bernama) -- The Jom Kenali Bernama campaign that runs until the end of this year is an effort by the Malaysian National News Agency (Bernama) to reach out to the community, said Corporate Strategy head, Mariati Mohd Arif.
She said the campaign was highlighted in every tour series that Bernama participated in, including the Keluarga Malaysia Aspiration Tour (JAKM), Keluarga Malaysia RIUH Tour and other programmes organised by the Ministry of Communications and Multimedia (K-KOMM).
*In addition to bringing Bernama closer to the community, especially the young generation, this programme is also an effort to stamp the Bernama brand as a reliable source of news," she said here today.
Mariati said the campaign involves the entire Keluarga Malaysia so that they can get to know more about the services and products provided by the news agency.
She said the Jom Kenali Bernama campaign in two states, namely at last month’s JAKM in Kelantan and the Keluarga Malaysia Merdeka Carnival @ Padang Besar Perlis received favourable response.
"In general, visitors to our booth were aware that Bernama is the country's main news agency, but were unsure about how to gain access to our services and products," she said.
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