Boost subsidises 50 per cent of groceries for Malaysians amid rising cost of living

KUALA LUMPUR, July 15 (Bernama) -- Digital lifestyle and financial services app, Boost, continues to intensify its support for the local community by subsidising 50 per cent of groceries, including eggs and chicken, in July as a part of the ongoing #BoostUntukRakyat relief to aid Malaysians in reducing expenses.

It also calls on Malaysians to recommend future support needed on its official social media channels.

Group chief executive officer (CEO) Sheyantha Abeykoon said, amid heightened concerns over the rising cost of living, Boost is ready to give back to the local community in this time of need and provide support where it can. 

“The #BoostUntukRakyat relief is a continuous initiative, and we want to hear from the people on how Boost can better alleviate the financial burdens for Malaysians. We encourage everyone to share your recommendations and we will work towards further enhancing our support,” he said in a statement today.

Meanwhile, Boost Life CEO Ungku Norliza Syazwan Ungku Halmie said many Malaysians have expressed their struggles to make ends meet in recent months due to the hike in prices of certain essential goods.

“We hope that our new 50 per cent subsidy for groceries will help Malaysians afford more with less when purchasing eggs, chicken, and essentials at any of our partnered supermarkets across Peninsular Malaysia, Sabah and Sarawak,” she said.

Throughout July, Malaysians can redeem the #BoostUntukRakyat RM10 partner wallet credit for groceries on the BoostUP Rewards Catalogue using only 4,000 Boost Stars, which is 50 per cent off the original 8,000 Boost Stars requirement.

Alternatively, users can also redeem the RM10 partner wallet credit using a combination of RM4.75 and 200 Boost Stars via FlexiRedeem, for direct saving of RM5 or 50 per cent off.

“The FlexiRedeem function gives Boost users the unique flexibility to redeem rewards using both Boost Stars and cash when short on either,” it said.

To redeem the RM10 partner wallet credit, users can visit the FlexiRedeem section within the BoostUP Rewards Catalogue on the Boost app.

Upon selection, just tap the ‘Redeem Reward’ button to customise the preferred combination of cash and Boost Stars needed to exchange for the RM10 partner wallet credit, then click ‘Redeem Now’ on the ‘My Rewards’ page and key in the redemption code to complete the process.

Upon successful redemption, the RM10 partner wallet credit will be valid for 30 days and has no minimum spend requirement.

The redeemed credit will be visible on the ‘My Partner Wallets’ page, which will automatically be utilised when purchasing eggs, chicken, and daily necessities from any partnered supermarkets, including Lotus’s, Giant, Mydin, AEON BiG, Village Grocer, and more in Peninsular Malaysia, as well as Bataras, Boulevard Sabah, Borneo Supermart, and others in Sabah/Sarawak.

Furthermore, Boost is also giving out accelerated Boost Star earnings via Boost Missions to enable Malaysians to earn Boost Stars and redeem the RM10 partner wallet credit.

Throughout July, each user can earn up to 2,000 bonus Boost Stars by completing the Bill Payment and Top Up missions on the Boost app.

“This is on top of the existing one to three Boost Stars that users earn for every RM1 spent on a normal basis, which ensures savings with every ringgit spent. There will also be additional rewards and offers on July 15, during the monthly BoostUP Day,” Boost said.

The 50 per cent subsidy for groceries by Boost is the latest addition to the long-term and ongoing #BoostUntukRakyat relief.

Previously, Boost supported Malaysians by reducing the monthly household bills through BoostBills in June 2022, collaborated with the Federal Territory Islamic Religious Council (MAIWP) for several initiatives targeted at the B40 community since February 2022, and partnered with multiple non-governmental organisations to collect and distribute donations for the flood victims in December 2021, and much more.

To enjoy the 50 per cent subsidy and BoostUP Rewards, visit https://myboost.app.link/AZpKDPYxurb and to earn Boost Stars via Boost Missions, visit https://myboost.app.link/Ou7wJ3ojCrb.

For merchants and brands looking to give their business a boost, visit https://bit.ly/3yuoQyp.

-- BERNAMA