Habib Jewels optimistic of higher sales in gold jewellery this year

BATU PAHAT, April 14 (Bernama) -- Habib Jewels Sdn Bhd is optimistic that gold jewellery sales will continue to increase this year compared to the previous two years, especially the ‘Oro Italia 916’ gold which is now a trend for jewellery enthusiasts.

Senior general manager of sales and marketing Mohd Zaruddin Mahmud said the gold jewellery was the main choice because the gold collection had a fine finish, quality and the latest design.

He said the gold, which was minted in Italy, made it more exclusive than other 916 gold and became a major attraction for customers, especially at Habib's chain of gold jewellery shops nationwide.

“We at Habib are confident that after entering the transition to the endemic phase, many people will have employment and a stable income and at the same time will buy gold either for use or as an investment in the future.

“This year, after permission for the business sector to be fully opened, including gold jewellery shops, Habib is targeting 200 customers to visit each branch nationwide, compared to before when people were quite afraid to visit," he said today.

He said this after the opening of the 32nd Habib Jewels showroom at the Batu Pahat Mall which was also attended by Habib Group executive chairman Datuk Seri Meer Habib.

Mohd Zaruddin said the selling price of gold is increasing every day and hoped that the public would not miss the opportunity because it is a profitable investment.

“For example, we see the world gold market price yesterday was US$1,932 per ounce (oz) rising to US$1,973 today and is expected to continue to increase daily,” he said.

In conjunction with the upcoming Aidilfitri celebration, Habib also held various promotions including a discount of RM10 to RM25 for 1 gramme of 916 and 999 gold and also a limited edition watch.

-- BERNAMA