Sedania's Offspring ventures into four countries

KUALA LUMPUR, May 25 -- Sedania Innovator Bhd via its subsidiary, Offspring Inc, has ventured into Spain, Finland, Cambodia and South Korea to boost its export and global presence.

Managing director Datuk Azrin Mohd Noor said currently, Offspring's range of early child care solutions is being exported to the United States, Singapore, Brunei, the Philippines, and Russia.

"Tapping into Spain and Finland after the success in Russia has gained us a competitive edge in the European market," he said in a statement today.

Azrin said customer behaviour towards organic and eco-friendly products in this market is slightly more matured compared to other markets.

"Our counterparts in the mentioned countries are excited in receiving the authorisation to distribute Offspring products,” he added.

He said Offspring will be made available on dedicated web stores for each respective country, with the progress being closely monitored by the company’s headquarters team as part of its comprehensive international distribution programme.

Certain countries are also utilising online shopping platforms such as Lazada, Shopee and Amazon to further expand their market reach, he added.

Azrin said Offspring has received highest orders recorded for a new territory from South Korea.

"Based on the statistical data from market research conducted by Offspring, total birth rates in the respective countries are estimated to be almost 1.2 million newborns annually and increasing.

“Our prospect of being the premium organic baby brands in the mentioned countries is looking very promising based on the estimated birth rate numbers," he added.

Sedania Innovator owns 51 per cent stake in Offspring, a health tech company producing eco-friendly baby diapers, biodegradable wet wipes, baby care essentials and household products.

-- BERNAMA