MED rakes in RM21.7 mln potential sales at MyFair 2019 in Japan

KUALA LUMPUR, Nov 6  -- The Ministry of Entrepreneur Development posted potential sales of RM21.7 million at the Malaysia Fair (MyFair) 2019 in Shinjuku Chuo Park in Tokyo, Japan.

In a statement, the ministry said it brought 26 entrepreneurs with 58 stock keeping units (SKUs) of Malaysian halal products to the three-day event organised by the Embassy of Malaysia Japan that began on Nov 2.

The programme was officiated by the Yang di-Pertuan Agong Al-Sultan Abdullah Ri'ayatuddin Al-Mustafa Billah Shah, who was in Japan for a four-day personal visit at the invitation of Mastercard president for Indonesia, Malaysia and Brunei, Safdar Khan, to witness the Rugby World Cup 2019 final.

"The participation of local entrepreneurs in this programme opened up opportunities for Malaysian halal products and services to explore the Japan market and forge business networks with Japanese importers, distributors and retailers,” it said.

It said the programme was part of the promotion of Malaysia’s halal products in Japan in conjunction with the Olympic and Paralympic Games Tokyo 2020, being under the sixth thrust of the National Entrepreneurship Policy 2030 of internationalising fast-growing firms.

The ministry delegation also visited several local retail chain stores to gauge the potential of Malaysian products besides looking at the packaging and labelling aspects.

A Memorandum of Understanding (MoU) was also signed between Dewan MyGerak Eksport Malaysia and G-Biz East Co. Ltd on the supply of Malaysian halal products to Japan through self-service machines, retail shops and online platform under the Hayabusa Halal Mart brand.

-- BERNAMA