Beauchic to organise influencer marketing conference

By Mohd Khairi Idham Amran

KUALA LUMPUR, Sept 23 -- Beauchic Sdn Bhd, a beauty and make-up marketplace operator, is organising Voicebling 2019, an influencer marketing conference to drive more market awareness and uplift company value.

Founder and chief executive officer Benedict Lim said for the two-day event here starting Nov 1, influencers from around the region would be invited to share their experience and tips on how to be a better influencer and assist brands to promote their business effectively.

“Influencer marketing has been gaining grounds for the past few years. Online social media platforms and offline promotions have been the tools for influencers to rake in substantial income,” he told Bernama in an interview.

Lim said the company had also invited more than 50 brands and strategic partners including Intestars, catTHIS, Chrysalis, Craders and I Do Bridal House to work alongside the influencers. 

“This event will also witness the biggest creative make-up activity involving 300 influencers and 150 make-up artist with plans to achieve a record-breaking feat,” he said.

Meanwhile, chief marketing officer Woon Lai Ling said through the Voicebling 2019, the company was hoping to see more valuable marketing campaigns and brands that were able to ride on these campaigns to bring their businesses to another level. 

“Digital marketing incorporating influencers seems to be a healthy combination and will excite the market and consumers effectively,” she said.

On Beauchic, Lim said the company provided make-up and beauty services at the client's doorstep according to her need, preferred time and location.

He said currently, there were more than 200 freelancers, including make-up artists, eye-lashes artists, embroiderers and manicurists, offering their services through Beauchic.

“With plans to penetrate Taiwan and Cambodia, Beauchic wishes to ride on Voicebling 2019 to match make three big segments of the market, namely the influencers, make-up artists and the consumers. We also plan to provide top-notch services and quality products and hope to promote this new concept to both countries,” he said.

-- BERNAMA