KUALA LUMPUR, Sept 4 (Bernama) -- Malaysia is exploring opportunities to expand its presence in the Swiss tourism market following discussions with leading travel companies Kuoni Travel and Asia365, said Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.
He said the meeting in Switzerland recently centred on efforts to promote Malaysian tourism, tap new market potential and exchange views on ways to strengthen interest among Swiss travellers.
"Asia365 highlighted that the governments of Switzerland, Germany and other German-speaking regions still maintain travel advisories for certain parts of Sabah. This has severely affected business development, and lifting these warnings would undoubtedly give the market a significant boost," he said in a Facebook post today.
Tiong said Malaysia has taken strong steps to enhance security in the area, with the islands concerned safeguarded by the navy, police and the Eastern Sabah Security Command (ESSCOM).
"Security has improved substantially in recent years. I have also pledged to convey this matter to the Ministry of Foreign Affairs and the Ministry of Home Affairs, and to urge the Swiss government to reassess the travel advisories," he said.
He added that Kuoni Travel and Asia365 recognised Malaysia’s strong potential in eco-tourism, natural attractions and self-drive travel products, and expressed hope that both companies would bring more Swiss travellers to discover the country’s unique charms.
-- BERNAMA
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