Vietnamese Travellers Increase Usage Of AI In Their Travel Plans

HO CHI MINH CITY, Aug 20 (VNS/VNA) -- Artificial intelligence (AI) has become an integral part of daily life for Vietnamese travellers who are incorporating AI into their future travel plans.

The Global AI Sentiment Report by Booking.com revealed that 99 per cent of Vietnamese consumers express excitement about AI, 86 per cent are familiar with the technology, and 99 per cent want to use AI in their future travel plans, Vietnam news agency reported.

While many embrace AI’s potential, some approach it with caution, underscoring the need for responsible implementation that balances opportunity with consumer trust.

These new insights and perspectives will help shape the next chapter of AI in travel and beyond.

Drawing on insights from over 37,000 consumers across 33 markets, including Vietnam, the research explores how people are using, trusting, and responding to AI in everyday life and travel.

Booking.com’s new research also identifies distinct segments among consumers based on how they feel about AI. 

Almost half of Vietnamese travellers are AI enthusiasts, intrigued by what AI can do, while 28 per cent are AI advocates who actively support its benefits and responsible adoption.

This optimism comes from the belief that AI will make life easier, save time and effort, expand learning opportunities, and enhance productivity.

AI is now a big part of daily life for Vietnamese travellers as 99 per cent use AI-powered search, 92 per cent use streaming recommendations, and 95 per cent engage with generative AI tools. Yet, the lack of a human touch generates doubts with 27 per cent who find AI impersonal.

-- BERNAMA-VNA